Review: The Lab 07

As a big fan of Swedish Match’s Lab Series, I was pretty excited to sit down and talk about this one.  I’ve been a fan of the Lab Series since it came around in 2009.  The Lab 06 is a snus I always keep around, and use after meals.  Today we’re talking about The Lab 07.  This one, like Lab 06, is an extra strong product.  I don’t see this one discussed as much, but it’s a solid snus and has a quality tobacco flavor with an outdoor flair to it.  So, let’s dive into this review and get to know The Lab 07!

On the top of the can you’ll find the catch lid, which pops off to reveal a compartment for depositing your used portions if you aren’t near a trash bin.  The flavor description for this one says, “A discreet, white and slim portion snus from The Lab that delivers extra strong kicks together with a dark, nuanced and long-lasting tobacco flavor!”.  Each can weighs in at 21.6 grams and I count 24 portions, weighing 0.9g each.  The nicotine content sits at 18mg/g, which would sit at 16.2mg/portion.

Opening up the can, I pick up a beautiful aroma of tobacco, with hints of herbs and a slight nuttiness.  The portions are slim, with a soft feel.  Under the lip they sit nicely and are pretty comfortable and soft against the gum.  The flavor profile on this one is quite good.  It’s centered around the tobacco flavor, but with other characteristics to compliment it.  I pick up a woodsy note, along with hints of note, and slight touches of green herbs.  The nicotine kick on this one is strong, but it’s not too over the top.  To me it feels close to the extra strong level but maybe just a little below.  The flavor lasts quite a while on this one, well up to an hour, sometimes more!

The Bottom Line

The Lab Series is a great product line.  Whether you like 02 (Slim Strong Original), 05 (Slim White Strong), 06 (Slim Extra Strong Original) or 07 (Slim White Extra Strong), the flavor impresses across the board.  This is a line for those who love the taste of tobacco, but want something with a little more depth and complexity to it.  This one delivers in a big way, but with a balanced, gentle flavor that you can use all day long.  While I’m more partial to 06, I have to give this one some credit, it’s definitely a star in the Lab Series and well worth a try on your next order!

Check out the whole range of The Lab Snus here at SnusExpress!