General

General Snus – The original since 1866

General Snus is a classic brand that was launched in 1866 and have since then become one of the most iconic snus brands on the market. With its recipe including 22 kinds of tobacco, spicy character and touch of bergamot, General is in the eyes of many synonymous with how a traditional snus should taste like.

Johan A Boman and the history of General

General’s journey to the top started way back in 1861 when the Swedish entrepreneur Johan A Boman took over the reins for the Gothenburg based tobacco company Ferd Körn. Boman was a visionary and a perfectionist with big plans. He renamed the company to J. A Boman & Co and wasted no time developing a snus that would meet his high standards. After several years of hard work and experimentation with different kinds of tobacco, aromas and spices, Boman finally felt satisfied with the result. The year was 1866 and the very first General Snus hit the shelf and it became an instant success.

Today General is one of, if not the biggest and most iconic brands on the snus market. General is manufactured by Swedish Match who took over the production in 1967 when the Swedish government run Tobaksmonopolet was dissolved, and the General brand has been in good hands since then.

General’s selection of snus

In General’s selection of snus, you’ll find General's classic loose snus that have more or less stayed the same since 1886 and that is now also available in an extra strong version. General offers portion snus as well that are available in different types (Original- and White Portion), flavors (tobacco-bergamot, mint and wintergreen) and portion sizes (Regular and Mini). You also got General Snus produced in collaboration with the Swedish distillery Mackmyra and the modern G.3-series. General’s iconic tobacco recipe is also used a base for many of the snus from popular brands such as ONE and XR.

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  1. General Extra Strong Original General Extra Strong Original
    FROM US$3.99
    General
    General Extra Strong Original
    Original Portion
    Rating:
    81%
    Choose your quantity

    1x 10x 30x 50x

    US$4.69 US$4.69/Can
    US$42.90 US$4.29/Can -9%
    US$122.70 US$4.09/Can -13%
    US$199.50 US$3.99/Can -15%
  2. General Original General Original
    FROM US$3.89
    General
    General Original
    Original Portion
    Choose your quantity

    1x 10x 30x 50x

    US$4.69 US$4.69/Can
    US$42.90 US$4.29/Can -9%
    US$119.70 US$3.99/Can -15%
    US$194.50 US$3.89/Can -17%
  3. General Loose General Loose
    -50%
    FROM US$2.25
    General
    General Loose
    Loose Snus
    Rating:
    74%
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    1x 10x 30x 50x

    US$2.50 US$4.99 US$2.50/Can
    US$24.00 US$47.90 US$2.40/Can -4%
    US$69.00 US$137.70 US$2.30/Can -8%
    US$112.50 US$224.50 US$2.25/Can -10%
  4. General White General White
    FROM US$3.89
    General
    General White
    White Portion
    Choose your quantity

    1x 10x 30x 50x

    US$4.69 US$4.69/Can
    US$42.90 US$4.29/Can -9%
    US$119.70 US$3.99/Can -15%
    US$194.50 US$3.89/Can -17%
  5. General Wintergreen White General Wintergreen White
    FROM US$4.49
    General
    General Wintergreen White
    White Portion
    Rating:
    73%
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    1x 10x 30x 50x

    US$5.59 US$5.59/Can
    US$47.90 US$4.79/Can -14%
    US$137.70 US$4.59/Can -18%
    US$224.50 US$4.49/Can -20%
  6. General Mini White General Mini White
    FROM US$4.15
    General
    General Mini White
    White Portion
    Rating:
    80%
    Choose your quantity

    1x 10x 30x 50x

    US$4.69 US$4.69/Can
    US$42.90 US$4.29/Can -9%
    US$125.70 US$4.19/Can -11%
    US$207.50 US$4.15/Can -12%
  7. General Extra Strong Loose General Extra Strong Loose
    FROM US$4.49
    General
    General Extra Strong Loose
    Loose Snus
    Rating:
    70%
    Choose your quantity

    1x 10x 30x 50x

    US$4.99 US$4.99/Can
    US$47.90 US$4.79/Can -4%
    US$137.70 US$4.59/Can -8%
    US$224.50 US$4.49/Can -10%
  8. General Mini Original General Mini Original
    FROM US$4.15
    General
    General Mini Original
    Original Portion
    Rating:
    60%
    Choose your quantity

    1x 10x 30x 50x

    US$4.69 US$4.69/Can
    US$42.90 US$4.29/Can -9%
    US$125.70 US$4.19/Can -11%
    US$207.50 US$4.15/Can -12%
  9. General White General White
    FROM US$4.19
    General
    General White
    White Portion
    Choose your quantity

    1x 10x 30x 50x

    US$4.99 US$4.99/Can
    US$45.90 US$4.59/Can -8%
    US$128.70 US$4.29/Can -14%
    US$209.50 US$4.19/Can -16%
  10. General Voyage Sicily White General Voyage Sicily White
    NEW
    FROM US$4.15
    General
    General Voyage Sicily White
    White Portion
    Choose your quantity

    1x 10x 30x 50x

    US$4.69 US$4.69/Can
    US$42.90 US$4.29/Can -9%
    US$125.70 US$4.19/Can -11%
    US$207.50 US$4.15/Can -12%
  11. General Voyage Brooklyn White General Voyage Brooklyn White
    NEW
    FROM US$4.15
    General
    General Voyage Brooklyn White
    White Portion
    Choose your quantity

    1x 10x 30x 50x

    US$4.69 US$4.69/Can
    US$42.90 US$4.29/Can -9%
    US$125.70 US$4.19/Can -11%
    US$207.50 US$4.15/Can -12%
  12. General Voyage Cape Town White General Voyage Cape Town White
    NEW
    FROM US$4.15
    General
    General Voyage Cape Town White
    White Portion
    Choose your quantity

    1x 10x 30x 50x

    US$4.69 US$4.69/Can
    US$42.90 US$4.29/Can -9%
    US$125.70 US$4.19/Can -11%
    US$207.50 US$4.15/Can -12%
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