General

General Snus is a classic brand that was launched in 1866 and have since then become one of the most iconic snus brands on the market. With its recipe including 22 kinds of tobacco, spicy character and touch of bergamot, General is in the eyes of many synonymous with how a traditional snus should taste like.

General’s journey to the top started way back in 1861 when the Swedish entrepreneur Johan A Boman took over the reins for the Gothenburg based tobacco company Ferd Körn. Boman was a visionary and a perfectionist with big plans. He renamed the company to J. A Boman & Co and wasted no time developing a snus that would meet his high standards. After several years of hard work and experimentation with different kinds of tobacco, aromas and spices, Boman finally felt satisfied with the result. The year was 1866 and the very first General Snus hit the shelf and it became an instant success.

Today General is one of, if not the biggest and most iconic brands on the snus market. General is manufactured by Swedish Match who took over the production in 1967 when the Swedish government run Tobaksmonopolet was dissolved, and the General brand has been in good hands since then.

In General’s selection of snus, you’ll find General's classic loose snus that have more or less stayed the same since 1886 and that is now also available in an extra strong version. General offers portion snus as well that are available in different types (Original- and White Portion), flavors (tobacco-bergamot, mint and wintergreen) and portion sizes (Regular and Mini). You also got General Snus produced in collaboration with the Swedish distillery Mackmyra and the modern G.3-series. General’s iconic tobacco recipe is also used a base for many of the snus from popular brands such as ONE and XR.