Ettan Loose

Smooth, pure, nutty

medium flavour, medium bake. A true classic. When you try it, you know you're at the home of snus.

It's to be savoured over a while. Pure mild tobacco flavour, no confusion. Tastes like no harshness, no chemicals, few additives.

Unfortunately, it's so expensive that you really can't order it. It's a bit like how Czechs can't afford Pilsner Urquell. (It's their beer, but they can't have it--owned by SAB). Throw a party for your oligarch yacht friends and ask them to bring a roll; it's the least they can do, what with getting away and all.

Yet still consider giving someone a holiday gift sometime (like me). They'll appreciate it.

4./5

Nice surprise

Haven't try anything like this before, I was really surprise with the Taste and constitance.

Better and Better

This is a snus that has really grown on me as time has gone by. The grind is just right, neither too fine nor too coarse, and this is an unassuming all-day companion for me. I like it when working on things or when busy, as it isn't obtrusive and doesn't require much attention. The flavor is just simple, malty, earthy tobacco with a salty character to keep it interesting and this serves as a comfortable companion that doesn't fail to satisfy. It stands well on it's own, but accompanies a cup of coffee, or tea, or any drink for that matter quite well. This is the can I reach for when I head out the door because I know it will get me to wherever I am going... There is a reason that this has been around since 1822 with no signs of slowing down. It's a classic, subtle and simple, with no reason to change what has worked so well for almost 200 years.

The Best

I started using Ettan a few years ago and it is by far the best I have out of all of the Swedish products. It's not too soft, has a very real tobacco flavor and it doesn't burn your lip. I just ordered another 10 cans.

Pure Tobacco Flavor

With hints of chocolate and malt, Ettan Loose is a classic snus that has stood the test of time. Upon opening the can, a robust, velvety tobacco aroma meets the nose accompanied by hints of chocolate malt; don't worry though, the chocolate malt flavor is merely from the tobacco, not added! The select tobaccos and minimal additional ingredients make this my favorite loose of all time. If General is the King of snus, Ettan is the Emperor of snus!