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Inspired by the legend of the god of thunder, Thor nicotine pouches deliver a lightning strike of bold flavours, from potent mints to liquorice. They each contain 9.5 mg per pouch, moist contents, and have a slim format.
Placing the Norse god of thunder on the packaging means Thor has quite the image to live up to.
Fortunately, the brand has made a concerted effort to formulate divine taste profiles!
The collection includes the following flavours:
Below is some must-know info about Thor pouches:
Thor nicotine pouches contain 9.5 mg of nicotine per pouch each, which provides a moderate strength. The brand has its own rating system to demonstrate the strength of its pouches, which is represented by a series of lightning strikes. Pouches with 9.5 mg have four lightning strikes out of a possible five.
This strength level is most popular among customers who are experienced pouch users yet don’t want the strongest products on the market.
Bear in mind that Thor pouches may feel even stronger than products with the same nicotine concentration due to the moist contents. Since moisture activates the release of nicotine and flavour, pouches with more in-built moisture provide a faster and more intense release.
For those looking for an alternative, SnusExpress provides a range of strength categories, including:
While nicotine pouches are a traditionally Swedish product and the name “Thor” is mostly associated with the Norse god, Thor nicotine pouches aren’t actually from Scandinavia at all.
Instead, they’re produced in Luxembourg by manufacturer Snus Kitchen, which took inspiration from the Swedish formulation but wanted to opt for a tobacco-free version with their own twist.
Snus Kitchen is a family business and a newer entrant onto the nicotine pouch market, but its products are already making a mark.
The Thor team is committed to making the pouches locally rather than exporting them from abroad to save money.
To achieve this, Snus Kitchen works with leading manufacturer Heintz van Landewyck, a leading company with a history dating back to 1925. It also uses high-quality, pharma-grade nicotine sourced from Western Europe.
Snus Kitchen is based in a historic printing house in the centre of Luxembourg, where it has a manufacturing workshop spanning more than 5,000 square metres.
The production is lab certified and meets Western European Hazard Analysis and Critical Control Point (HACCP) standards, a framework to boost food safety.
Plus, the team is always looking for new ways to improve its processes to improve quality and keep customers happy.
As well as top-notch production standards, SnusKitchen stands out for its dedication to recipe curation. Snus Kitchen calls itself an “artisanal” company because of its focus on innovative, premium products with natural ingredients.
Meanwhile, Thor aims to help its customers “free their inner viking” through its unique flavours. Whipping up these taste profiles is the job of the brand’s “MasterChefs” (yes, they have their own designated title).
A flavour only makes it onto the roster once the whole team approves it in a tasting session, ensuring there’s no loose weight or filler content in the collection.