Classic

These flavours are tobacco free and nicotine free, even though they try to recreate the classic tobacco taste that began the entire snus industry in the first place. Caffeine is sometimes used in such pouches to give an added feeling of intensity, and this varies from product to product.

Tea, coffee and plant fibres are used to replicate the tobacco taste, as well as other ingredients such as yerba mate and bergamot.

Classic products come in a range of different sizes, including mini, slim, and large formats, and it depends how immersive an experience a user wants when it comes to choosing the correct size for them.

Smaller pouches provide more flexibility and discretion but may not release as much flavour, while bigger sachets tend to produce more flavour and aroma, as well as provide a more intense experience, but they do not give the same privacy as their smaller compatriots.

Aroma is a very important component of classic tastes as it reminds people of the Swedish routes and culture of snus, and how these products began in the first place.