übbs Ice Cold Regular Slim

Übbs Ice Cold is close to what the name promises. The profile is crisp and cooling: intensely refreshing icy peppermint with no second flavor. The cold is the whole idea, and it holds that way from start to finish.

In the mouth, the pouch is slim and soft, narrow enough to sit easily beneath the upper lip. At 6 mg per pouch the nicotine is regular, noticeable but comfortable, sitting alongside the mint rather than over it. The moist contents mean the cold is there almost from placement.

Übbs builds its range on a named strength ladder that runs from Mild at 4 mg to Intense at 20 mg. Ice Cold sits at Regular, the second rung of five.