Göteborgs Rapé

Fresh, herby and innovative. Göteborgs Rapé has thanks to its unique character become incredibly popular, both in Sweden and around the world. Göteborgs Rapé comes in a whole range of flavors and sizes.

The explanations concerning the success are many, but one contributing factor is Göteborgs Rapé’s special character which makes it stand out from the crowd. The light and somewhat sweet tobacco flavor is accompanied by hints of herbs and juniper berry. The taste of Göteborg Rapé is often described as being fresh, flowery and natural.

The word “rapé” is French and translates to “torn”, it is a 300 year old term that originated in the European upper class, which members tore their tobacco in order to achieve desirable consistency. This method has nothing to do with the modern Göteborgs Rapé, but when Göteborgs Rapé was released, in the year of 1919, the name Rapé was used to give the brand an exclusive image.