Review: Velo Ice Cold
Today, we’re going to be doing a nicotine pouch review! The one we’re talking about today, Velo Ice Cool, is without a doubt one of the most popular ones out there so I felt like it was time to sit down and do a review of this one. I’ve had this flavor in a lot of iterations, names, and strengths, so I’ve become quite familiar with BAT’s “Ice Cool” flavor. This one originally launched as Lyft Ice Cool back in 2018, but was rebranded to Velo a few years ago. But, it’s the same products as that one, just with a new name. So, why don’t we check this one out? Throw in a portion and let’s do a review!
Opening up the catch lid, you’ll notice it’s on a little hinge. The can is white on top, but translucent around the sides so you can see the pouches through the can. Pretty neat. The flavor for this one says “a fresh and ice-cold mint flavor”. Each can weighs 14 grams and has 20 pouches, for 0.7 gram pouches. The nicotine content on the bottom of the can says 10mg/pouch. In total that’s 14.28mg/g, but ultimately what matters is the nicotine per pouch, because that’s what you actually experience.
Opening up the can, a sharp, icy, focused aroma of peppermint jumps out at you. I notice some menthol in the mix, and a subdued sweet presence to this one. The pouches are slim, soft, and moderately moist. Under the lip I feel a slight burn when I put one in, and then a gentle cooling sensation. In the flavor profile, it’s a pretty straightforward, present taste of peppermint. It’s a bold flavor, but not overly sweet which is nice. There’s a little menthol kicking around in the back, but it’s not too over the top. The nicotine kick on this one is pretty strong. Though it’s only 10mg/pouch, to me it feels to be closer to the strong level. The flavor hangs out a good 40-45, on average.
The Bottom Line
This is a pretty popular one, and for a reason. For nicotine pouch fans, it’s got everything you could ask for. It’s a mint product. It’s a nicotine pouch. And, it’s strong. That seems to check off all the boxes for what’s selling nowadays. For me, I prefer the regular Velo Mint Medium Slim, I think it has a better flavor. And, it’s not quite as strong. But, if you like a stronger product and want a bold, icy mint flavor - this is the one you’re looking for!
